Why Can't I Post My Services On Facebook Marketplace Anymore?

When Facebook Marketplace was introduced in 2016, it was picayune more than an online garage sale.

Instead of ownership and selling through user-created Facebook groups, anyone could list a production on the Marketplace and connect direct with potential customers in their area.

Over the past few years, Facebook Marketplace has grown in popularity and is now used by 800 million people in 70 dissimilar countries every month.

That's one large garage sale! And ad-hoc Facebook groups are nowhere near equally popular.

With and so many individual buyers and sellers using the platform, there's never been a better fourth dimension for businesses to go involved.

But selling your products on Facebook Marketplace is a different experience than just about any other sales aqueduct.

Y'all'd be difficult-pressed to find some other platform where it's then like shooting fish in a barrel for people to observe your products, particularly with 66% of Facebook users interacting with their accounts on a daily footing.

Facebook Market place is a growing community of qualified buyers who are itching to make a buy. Combine that with built-in interest targeting and easy-to-employ production categorization, and you accept a tool that's tailor-made for increasing business sales.

So what are you waiting for?

What Is Facebook Market place?

The proper noun says it all! Facebook Market place is an open exchange where users can buy and sell new and pre-owned items to other users.

Anyone can listing products or services for auction and gain admission to a local audience.

Facebook Market for Los Angeles, CA.

Users tin browse the whole Market place, select categories, cheque-in on groups, or go directly to stores they similar.

Each option tailors the products shown to a specific user's likes and interests on Facebook.

The Store section of Facebook Marketplace showing Popular Deals for Y'all.

Congenital as a peer-to-peer platform, whenever someone wants to make a purchase on Facebook Market, it's done through Messenger.

That gives you a way to appoint with potential customers on a 1:i basis and foster potent relationships with them.

Facebook continues to add more functionality to Market as well, letting sellers connect payment processors like Shopify and BigCommerce to their Market account.

While you'll still offset each conversation with customers through Messenger, any products purchased through your Facebook Shop are automatically candy through whatever payment processor you cull.

Now let's go your Facebook Marketplace account set upward!

Selling on Facebook Marketplace

Anyone can sell an particular on Market as long as Facebook approves the listing, based on its Commerce Policies.

You don't demand a separate Marketplace account to start—you're able to make your first sale through your personal or business business relationship.

To create your get-go list, click on the Marketplace icon.

Then, select Sell Something from the left-mitt bill of fare.

You tin then select the blazon of production being listed from three options.

Nosotros're using Items for Sale in the following example.

Once y'all've selected one of these options, you'll be prompted to create the actual listing for this production.

Facebook requires the post-obit information for every listing.

Category
What you're selling
Price
Location
A clarification
Up to 10 images of the product

Once you've entered this information, the listing will expect similar this:

Click Next to continue.

All at that place is to practise in this last footstep is to click Mail.

Congratulations! You've listed your kickoff product on Facebook Market. Now the real piece of work begins.

Facebook automatically includes Market equally the audience for your listing, which means that anyone browsing the platform will be able to run across your production.

The platform automatically creates a Market place profile when you list your start particular. When you sell a product through Facebook Marketplace, it will automatically show upwards as a office of your Store.

This "store" is accessible through the "shop" tab of your concern' Facebook page.

Afterward you've listed and sold a few items on Facebook, you can start thinking well-nigh how to optimize your store with a strong seller record.

Facebook provides 2 split up badges for how well you interact with customers.

Very Responsive Badge

Granted to sellers who answer quickly to all potential customers.

Customs Recommended Bluecoat

Granted to sellers with a high rating on Facebook Marketplace.

Both of these badges tin can boost your reputation on the platform, which leads to more than trust in your make and potentially more customers.

5 Ways To Employ Facebook Marketplace For Your Concern

Considering Facebook is primarily a social platform, Marketplace lends itself to making personal connections with customers.

For this reason, the platform is an ideal infinite for finding new customers and nurturing relationships with them. Your contest is not simply other companies; you're up against individual users as well.

We selected a few smart ideas to commencement using Facebook Marketplace for your business.

1. Increase Sensation And Discoverability

Increasing brand awareness is one of the fastest and easiest ways to increment your sales. Luckily, Facebook users are familiar with the platform every bit a social tool, so it isn't difficult for them to observe brands on Marketplace.

And the people who meet your product are further down the funnel than many of the leads yous're targeting through your ads. They're already seeking out products to purchase.

To boost the visibility of your products, you need to understand how categories work in Facebook Marketplace.

At that place are 11 height-level categories, each of which is cleaved down into more specific subcategories.

The Electronics category is broken down into Electronics & Computers and Mobile Phones.

If you place your products in categories that entreatment to your target audition, they're more likely to observe your items every bit they browse.

Simply that's not the only fashion to increase the visibility of your products.

The more than people who follow your business profile on Facebook, the more your items will appear in people'southward news feeds.

A great identify to do this is in the clarification of your product.

Follow button in the Store Information section of Facebook Marketplace.

Ads you create volition also evidence up in Facebook Market.

Merely make certain you're choosing one of the following objectives:

Brand awareness
Reach
Traffic
Video views
Lead generation
Messages
Conversions
Catalog sales
Store traffic

For more details, check out Facebook's tutorial on the procedure.

This is a not bad opportunity to use one of your favorite advertisement templates likewise.

These tactics tin can help boost sensation of your brand and make it easier for users to find your products on Facebook Marketplace.

Once they detect your business, you can start edifice their trust in your brand.

two. Build Trust With Your Audition

Buying a product online is all virtually trust. To get over the inherent distance between online buyers and sellers, businesses must inspire confidence in shoppers every hazard they become.

As a peer-to-peer platform, Facebook Market has unique characteristics that help you build this trust with potential customers.

First off, all transactions on Facebook Marketplace are started through Messenger—letting you connect with potential customers through a one-on-one chat.

Facebook Messenger selection in a Market listing.

Your store page as well gives you an opportunity to build potential customers' conviction in your business. Through your page, you tin can boost the credibility of your company by providing information near your business concern and answering shoppers' questions.

Once you've started building your audience on Facebook Market place, you lot can first using the platform equally a mode to test out new products and meet what resonates.

3. Track What Sells Best On Facebook

The products that sell well on your Shopify shop may not be the products that sell out on Facebook Marketplace. Make the most of your Facebook advertising spend past learning which items are most popular on that platform.

Want to see what kind of products are selling well on Market place? Use categories to see which products are all-time-sellers. This information can be used to create ads that characteristic these types of products, or similar products, that you are sure Market customers want to purchase.

Yous're also able to track popular products by visiting different business pages. Whenever y'all admission a shop, the pinnacle-performing items are ever listed outset.

Top Picks in the main Marketplace page.

The Stores department of Market place volition as well provide personalized recommendations based on user preferences.

Market Stores recommendations.

With a little bit of research, you tin can easily observe out what types of products are popular. This information likewise helps you create successful ads.

In your promotions, characteristic items that Facebook buyers regularly buy, and your ads will likely lead to sales.

4. Leverage Facebook's Personalization

Along with promoting pop products, use ads to target people who take purchased from your shop or follow your page.

These individuals have already expressed an interest in your business, then they're likely to buy from you again.

1 mode to do this is by creating a lookalike audience or interest-targeted audition to target in Marketplace ads.

Instance Facebook lookalike audience.

Chatbots are another mode to connect with users who are interested in your business organization.

You tin automatically follow up with anyone who reaches out on Messenger, either before or afterward they've made a purchase.

It's important to ever keep the chat going to make sure leads aren't going common cold over time.

While you're communicating with these customers, Facebook Marketplace too helps you encounter what dissimilar types of products sell well on the platform; y'all can utilize this information to create new offers or products of your own.

5. Test Out New Products

If you're thinking most launching a new product or just want to test out an idea, Facebook Marketplace is a quick and lean way to practise so.

Since Facebook does the targeting for you, you get to test out whether or not a product or service resonates with your core audience.

All y'all need to practice is create a listing, and yous're good to go! There's no cost involved whatsoever.

Creating a store through Marketplace makes it easier to promote these products as well.

You can share a new idea or a new product and use the description to permit customers know you're trying something new.

Beyond testing new products, you can also experiment with pricing on Marketplace to see how your audience responds to discounts and price increases.

Discounted product on Facebook Marketplace.

Consider offering exclusive access to a product or discount through Facebook Marketplace . This motility gives leads and customers the feeling that you lot're offering them something special and builds their loyalty to your brand.

Marketplace Isn't A Garage Sale Anymore

Facebook Marketplace is quick and easy, cost-effective, and informative with audience targeting.

You can observe new customers, test out new products, and build relationships with your buyers without a whole lot of time or money invested on your end.

All of these activities can help open up a pipeline of new business that leads people directly to your doorstep.

By that indicate, the sale should be like shooting fish in a barrel. Especially when you have an offer they tin't refuse. 😎😉

So what do you think? Have you lot used Facebook Marketplace for your concern? Permit the states know what strategies you've found nigh successful in the comment section below!